Here is something I sent to our writing team today:

I justed wanted to make the point that the unique content articles and blog posts we write are essential elements in creating sales for the customer that owns the website for which we are writing. I really like it when I hear back from the SEO company I work with that their customer has commented they have so much new business from the website we did for them they had to hire more staff to handle the volume of incoming calls. (This customer just signed up for a second website yesterday, which means you and I just landed a new paying contract.)
 
The information we provide through the unique content we write makes the first impression on a reader and makes or breaks a sale.
 
The bottom line is that we, as writers must keep this in mind at all times when creating the unique content. We have to make it real and applicable for the reader. We have to talk to their situation and create a real image in their minds where they see themselves already with the product, reaping the benefits of the product. Use words to help them feel the difference. Infer the assumption that they already have the product. Talk to them using terms of present time. Once they get a taste (a feeling) for how it satisfies a need they had, their interest will skyrocket. That’s when we tell them who, where and how to purchase the product right now.
 
The more skilled we are at doing this, the more sales will result for the website owner. Their sales stats go up, they are happier than ever with the website we built for them, our reputation as marketing writers goes up and our stats go up because we sell more of our unique content writing services. That’s how we stay viable as writers.