Unique Content for Landing Pages

One of the greatest things you can do if you have a website is post articles, ads and snippets of information about your business or organization in as many places as you can on the internet. Every place you leave a link back to your website can direct potential customers to your site for years to come. Just make sure that the link you leave behind takes a web surfer to the correct page on your site. The page that shows up when they click on your link is called a “landing page”. This page needs to contain the information you advertised would be there.

Nothing is more frustrating than clicking on a link embedded in some content that takes you somewhere you don’t want to go. For example, your read a great article online that talks about the health benefits of a certain brand of vitamin supplement and you become interested in buying it. You click on the link offered in the article, but when the page opens you can find nothing that mentions that supplement. If you scroll around on the age for a while you might find a link that mentions the company’s products. By then you are annoyed and leave the website. The company that owns the website just lost your sale.

You have to detertmine when you are leaving links to your site out in the internet universe exactly what you intent for people that click on the link to do when they get there. If you are selling a product, you better have all the product details and ordering information right in their face. Keep in mind that each time your audience has to click on another link to get what they want, you lose at least half of it. People that surf the net expect instant gratification and will leave your website if the information they want is not instantly evident.

Your landing page needs to include unique content that gives your audience the information they went there for in the first place, and it needs to be laid out in an easy to follow format with “calls to action”. This is how you convert a visitor into a sale.