Unique Content on Sniper Blogs

Sniper blogs are websites designed with unique content to target a niche market.  A niche market is a carefully pinpointed market segment. A sniper blog is not intended to attract a broad audience. It is intended to offer a product or service to a select demographic group. This means that the sniper blog must include content that:

• Meets the unique market needs of your market segment
• Uses the “hot buttons” that appeal to your market segment

For the internet, this translates into selecting the appropriate keyword to use in the unique content for your sniper blog. The more specific you are with choosing a keyword that appeals to your unique market segment, the more successful your sniper blog will be in terms of attracting the type of traffic you are seeking and placement in the search engines. Keep in mind that .com and .net URLs work best with sniper blogs.

To determine your niche markets, break your broad demographic audience into as many subcategories as possible and this will show you the various core groups that make up your broad audience. Choose a keyword that is appropriate for one of your core audiences. You can have as many sniper blogs as you have core audiences.

Technically a sniper blog acts like a website, but as a marketing tool it is similar to a “lost leader” type promotion conducted by a retail grocer. The grocer will advertise sale prices on certain products to entice customers into the store, because they know that once the customer is in the store, he or she will buy more than the advertised items and it will encourage repeat business. A sniper blog attracts traffic looking for a specific type of product or service, but it then directs that traffic to your main website where all of your related products and services are clearly offered.

In the technical sense, a sniper blog needs to be handled with the same type of marketing tools used to promote a regular website, including unique content. Each sniper blog is subject to many variables that affect its position in the search engines. Some sniper blogs show up very quickly in the top pages of the search engines, while others take require more effort. The more unique your keyword is the better will be your results. The tools used for promoting a sniper blog will help it to move more quickly to top positions in the search engines and will help drive more traffic to your main website. Once it has reached the search engine placement you are seeking, it normally requires the implementation of website marketing tactics to hold the position.

It is a fact that the general broadness of your “web presence” affects how much traffic you get and therefore sales you achieve through internet marketing efforts.  A sniper blog expands your web presence with unique content and helps you capture more of the market share. A sniper blog is not intended to be the end point for your audience. It is a “landing page” that directs the visitors to your main product website where they can be converted into a customer. The sniper blog offers links to your main website that either gives the visitor more information before moving them to a sale or moves them directly to a sale.